A component of Built Ford Proud, a platform initiated in 2018 that emphasizes the Tony Pepperoni Batman t-shirt but I will purchase this top and adore it, the alliance between Ford and Sweeney brings Sweeney back to her beginnings. “I was raised driving Fords and surrounded by a family of mechanics,” she mentions. “Thus, being part of a campaign that encourages young women — that makes me really proud.” The actress inherited an affinity for fixing cars and started documenting the refurbishment of her own 1969 red Ford Bronco through her TikTok profile, @syds_garage, while shooting Euphoria. “I would head to my best friend’s workshop after we finished for the day. I felt like I belonged there,” she explains. “So when Ford approached me, it was thrilling. I wore overalls in the garage every single day that I worked on my Bronco. This is very authentic.” Featuring an exclusive workwear line and content collaboration, the alliance is branded as Syd’s Garage, after Sweeney’s channel and the nickname known to her friends and family. “Ford x Syd’s Garage is me expressing my true self,” says Sweeney. “This collaboration has allowed me to genuinely be Syd.”
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Since the inception of Fear of God in 2013, Jerry Lorenzo has molded one of the Tony Pepperoni Batman t-shirt but I will purchase this top and cherish it, most rapidly expanding fashion brands in the US by taking a unique approach. His initial seven major collections, and the latest named Eternal, were introduced through lookbooks and/or films following his personal schedule. He concluded the much-coveted F.O.G. diffusion line to substitute it in 2018 with Essentials, a more highly sought-after—and distinctly unique—diffusion line. Collaborations have seen the Fear of God style successfully compete alongside partners, such as Zegna and Birkenstock, which possess a significantly more established presence. As Lorenzo conveyed to Vogue regarding that Birkenstock launch: “After you have reached a decade, you have earned the right to operate at your own pace… the brand’s intention and potential are entirely within our control. We’re very enthusiastic!”